January 2, 2013
Digital, global, local, mobile
By David Day, President and Global CEO
This is an excerpt from an article that appeared on research-live.com on December 28, 2012. There’s no doubt that it is tough out there, but our experience is one of evolution in how clients buy and conduct research so that even in these straitened economic times clients are not Read More...
Posted on January 2, 2013,
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Category: Future of Online Research, Integrated Data, Mobile Surveys, Panel Management, Panel Quality
December 18, 2012
The Answer Lies in the Question
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of Read More...
Posted on December 18, 2012,
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Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
December 11, 2012
Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds. Regardless of the country we are fielding the survey in, speeding issues are probably the biggest general problem we face when conducting online research. Read More...
Posted on December 11, 2012,
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Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
September 19, 2012
6 Ways to Improve the Screening Experience
By Susan Frede, VP, Research
Survey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...
Posted on September 19, 2012,
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Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
September 14, 2012
Where Do Survey Respondents Come From?
By Frank Kelly, Global Director
Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...
Posted on September 14, 2012,
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Category: Future of Online Research, Panel Management, Panel Quality
April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey Results
By Chris Stevens, Chief Research Officer
It’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012,
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Category: Panel Management, Panel Quality



