September 19, 2012
6 Ways to Improve the Screening ExperienceBy Susan Frede, VP, Research
Survey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...
Posted on September 19, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
September 14, 2012
Where Do Survey Respondents Come From?By Frank Kelly, Global Director
Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...
Posted on September 14, 2012, Comments (0)
Category: Future of Online Research, Panel Management, Panel Quality