Panel Profiling Consultant, Europe
Alfonso joined Lightspeed Research in 2008 as Senior Project Manager, and became Panel Profiling Consultant in 2010. He is focused on profiling the Lightspeed Research consumer panels for Europe to easily identify hard to reach targets in order to support the operational and commercial efforts.
With more than nine years of experience as a market research professional, Alfonso previously worked as researcher for the Istituto per la Ricerca Sociale in Milan. There, he was responsible for designing and implementing research projects in the social and healthcare fields in close contact with clients, developing customized research studies through qualitative and quantitative methods. Alfonso also served as editor of the journal Prospettive Sociali e Sanitarie, published several articles in books and journals and presented at several seminars. He began his professional career as a trainer for public administrations.
Alfonso holds a Master’s degree in Economics from the University of Parma, and a Post Graduate Master’s degree in Local Development from Formez.
October 11, 2011
A Panel Profiling Passion PlayBy Alfonso Gambino, Panel Profiling Consultant
Harnessing the passion of our panelists is one of our most important jobs as researchers. But nothing sucks the passion out of a survey experience like disqualifying a panelist after a dozen screening questions or sending her a survey about something she cares nothing about. Read More...
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
Posted on October 11, 2011