January 24, 2013
5 Reasons You May Need To Update Your Tracker
By Jon Puleston, VP, Innovation, Lightspeed Research
Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it? We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher. It may have taken Read More...
Posted on January 24, 2013,
Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Survey Best Practices
December 18, 2012
The Answer Lies in the Question
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of Read More...
Posted on December 18, 2012,
Comments (0)
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
December 17, 2012
Are Your Completes Really Representative of Your Target Group?
By Susan Frede, VP, Research
One of the most frequent conversations I have with clients is about what their target group should look like. Often Lightspeed Research receives bid requests that tell us there will be hard quotas in the survey on age and gender, and to assume the quotas will be rep of U.S. Read More...
Posted on December 17, 2012,
Comments (0)
Category: Data Quality, Panel Quality, Research on Research, Survey Best Practices
December 11, 2012
Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds. Regardless of the country we are fielding the survey in, speeding issues are probably the biggest general problem we face when conducting online research. Read More...
Posted on December 11, 2012,
Comments (0)
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
December 3, 2012
Pants on fire: Testing Untruthfulness
By Mitch Eggers, Ph.D., Chief Scientist
Part 3 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies In multi-country studies, untruthfulness presents the largest potential corrupting influence to accurately measuring any form of low incidence personal behavior, second only to basic cross-cultural response bias. Our Read More...
Posted on December 3, 2012,
Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Research on Research
December 3, 2012
Vive la Difference
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies It’s been said that we’re all more alike than we are different. While we’d all do well to keep that in mind, it is also true that there Read More...
Posted on December 3, 2012,
Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Research on Research



