October 26, 2011
Want to Scare a Lightspeed Research Employee? Try a Snake or an InsectBy Kelly Noguerol, Chief Talent Officer
All Hallows Eve approaches. To distract us from debates of GOP presidential hopefuls, RIM service issues and other things that really scare us, we surveyed our employees around the world about what frightens them most. Here’s what they said: Among employees in the America’s Region, snakes were the scariest, followed Read More...
Posted on October 26, 2011, Comments (0)
Category: Survey Best Practices
October 24, 2011
Rising Tide Floats Our BoatBy Susan Frede, VP, Research
As researchers, we’ve signed on to codes of conduct that guide our practices in order to preserve the professionalism and credibility of our industry. The Marketing Research Association’s Code of Marketing Research Standards, for example, lists the following principles: Conduct research in an honest and ethical manner Instill confidence Read More...
Posted on October 24, 2011, Comments (0)
Category: Research on Research, Survey Best Practices
October 11, 2011
A Panel Profiling Passion PlayBy Alfonso Gambino, Panel Profiling Consultant
Harnessing the passion of our panelists is one of our most important jobs as researchers. But nothing sucks the passion out of a survey experience like disqualifying a panelist after a dozen screening questions or sending her a survey about something she cares nothing about. Read More...
Posted on October 11, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices