June 19, 2012
Are you selling your idea short?By Susan Frede, VP, Research
In a recent Marketing News article, David Aaker discusses why game changing innovations never see the light of day. He claims that innovations often are killed off because of “gloomy-picture bias created by decision makers that are motivated to be risk-sensitive.” In his article, he provides seven reasons for Read More...
Posted on June 19, 2012, Comments (0)
Category: Data Quality, Survey Best Practices
June 4, 2012
Is your sample size sufficient?By Susan Frede, VP, Research
Unfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices