November 29, 2011
Research on the MoveBy Lightspeed Research
Offline, online or mobile? If you wanted to know what UK consumers had in their fridge and what they bought to replenish their stock, what research methodology would you use? You can’t simply track the transactions online. (According a recent mini-poll conducted with our UK panel, almost 90% of Read More...
Posted on November 29, 2011, Comments (0)
Category: Mobile Surveys
November 21, 2011
3 Tips to Create a Successful Behavioral Data ProjectBy Steven Blum, Director, Global Product Development
When my brother and I received the legendary Atari 2600 as a gift in 1983, we played Missile Command for several weeks (barely pausing to eat) despite the game’s simplistic objective and monochromatic screen. This was of course at a time when computer memory was measured in bytes and not Read More...
Posted on November 21, 2011, Comments (0)
Category: Integrated Data, Research Products
November 18, 2011
Online Panels Live Another DayBy Frank Kelly, Global Director
I was happy to see that the outcome of Wednesday’s poll by research.™ was a landslide in favor of the future of online panels. Certainly from a job security standpoint I breathed a sigh of relief, but I also recognize that respondent sourcing and blending are taking center stage and Read More...
Posted on November 18, 2011, Comments (0)
Category: Data Quality, Panel Quality
November 17, 2011
Consumer Centric Market ResearchBy Seth Ruoss, Chief Marketing Officer
Whether or not we care to admit it, the mobile device has become a growing dependency in our everyday life. Wherever we go… it goes. We use it for personal communication, to research topics, to provide feedback, to pass time on a commute and even to wake us up in Read More...
Posted on November 17, 2011, Comments (0)
Category: Future of Online Research, Mobile Surveys, Survey Best Practices
November 15, 2011
When Do Quarterly Bonus Rewards Work?By Greg Flemming, SVP, Financial Services Group
Over the past two years a significant trend has emerged among the issuers of credit cards: quarterly rewards programs that offer anywhere from double to five times cash back or points for spending in specific retail categories. All of the top card issuers have piloted at least one of these Read More...
Posted on November 15, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
November 7, 2011
5 Tested Online Research TipsBy Susan Frede, VP, Research
Over the years, we’ve conducted numerous research-on-research studies to ensure our online research delivers the highest quality data possible. We visited our archives and unearthed five tips that cover the lifecycle of the online research process. These tips are simple to implement and will greatly improve your ability to get Read More...
Posted on November 7, 2011, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices