April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey ResultsBy Chris Stevens, Chief Research Officer
It’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012, Comments (0)
Category: Panel Management, Panel Quality
April 16, 2012
First Rule of Panel Management is Do Unto OthersBy Susan Frede, VP, Research
When it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices