March 29, 2011
Sound Advice: Revamp Questionnaires to Improve Response RatesBy Lightspeed Research
I was out shopping recently and I passed the window display of an electronics store. A particular piece of audio equipment caught my eye, so I went inside to inquire about it. The store owner was friendly and helpful, clearly proud of that particular home cinema system and eager Read More...
Posted on March 29, 2011, Comments (0)
Category: Panel Quality, Research on Research, Survey Best Practices
March 22, 2011
Lightspeed Laurels: Susan Frede Recognized by the ARFBy Efrain Ribeiro, Chief Operating Officer
I am delighted to extend my congratulations to our VP of Research, Susan Frede, who on March 23 was presented a Great Mind Award by the Advertising Research Foundation (ARF). The ARF created this honor in 2006 to recognize and celebrate individuals who contribute to the excellence and advancement Read More...
Posted on March 22, 2011, Comments (2)
Category: Industry News
March 15, 2011
Welcome to the Lightspeed Research BlogBy David Day, President and Global CEO
lis•ten [lis-uh n] v. to hear with intention. We listen for a living. Our company’s been listening to consumer opinions since our first online survey was launched in 1996. Since then the world has changed a lot, and so has our company. Now, we’re listening to over 3 million Read More...
Posted on March 15, 2011, Comments (1)
Category: Future of Online Research