Senior Vice President, Operations
Frank Kelly leads client and panel operations in Lightspeed Research’s Americas region. He joined the company in January 2010 as Senior Vice President, Global Panels, and was instrumental in the integration of the TNS 6th dimension and Lightspeed Research online panel businesses, which began with the merger announced in mid-2009.
In his current role, Frank aligns the functions of client operations and panel operations to leverage efficiencies and strengthen the company’s offer to clients. Client operations is the largest team in the Americas, comprising project management, sampling, survey programming, and data processing. Panel operations is responsible for panel recruiting, retention, and quality, and the overall panelist experience.
Frank is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry’s leading global panels across Europe, the Americas and Asia Pacific. He held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams.
Frank is a graduate of Northeastern University, where he earned an M.B.A. degree, and Babson College, from which he holds a B.S. degree in Business Administration.
March 13, 2013
An Appetite for Bite-Sized ChunksBy Frank Kelly, Global Director
With mobile-cellular penetration approaching 90 percent of the world’s population, market researchers must adapt to reach the mobile respondent – quickly. This is both an opportunity and a threat. The door is open for the industry to leverage a broad based, quick and affordable data collection platform with many additional Read More...
Category: Future of Online Research, Mobile Surveys, Research on Research, Survey Best Practices
Posted on March 13, 2013
September 14, 2012
Where Do Survey Respondents Come From?By Frank Kelly, Global Director
Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...
Category: Future of Online Research, Panel Management, Panel Quality
Posted on September 14, 2012
February 27, 2012
Get Ready to Roll Up Your SleevesBy Frank Kelly, Global Director
I am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
Posted on February 27, 2012
November 18, 2011
Online Panels Live Another DayBy Frank Kelly, Global Director
I was happy to see that the outcome of Wednesday’s poll by research.™ was a landslide in favor of the future of online panels. Certainly from a job security standpoint I breathed a sigh of relief, but I also recognize that respondent sourcing and blending are taking center stage and Read More...
Category: Data Quality, Panel Quality
Posted on November 18, 2011