With mobile-cellular penetration approaching 90 percent of the world’s population, market researchers must adapt to reach the mobile respondent – quickly. This is both an opportunity and a threat. The door is open for the industry to leverage a broad based, quick and affordable data collection platform with many additional Read More...

Posted on March 13, 2013, Comments (0)
Category: Future of Online Research, Mobile Surveys, Research on Research, Survey Best Practices

Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it?  We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher.  It may have taken Read More...

Posted on January 24, 2013, Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Survey Best Practices

People have been making New Year’s resolutions since the Babylonians watched the ball drop from atop the fortress in Times Square, Mesopotamia. Back then, they pledged to pay their debts and return borrowed objects. For an updated take, we surveyed our employees around the globe about their resolutions. Here is what we found:  

Posted on January 2, 2013, Comments (0)
Category: Survey Best Practices

Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of Read More...

Posted on December 18, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices

One of the most frequent conversations I have with clients is about what their target group should look like.  Often Lightspeed Research receives bid requests that tell us there will be hard quotas in the survey on age and gender, and to assume the quotas will be rep of U.S. Read More...

Posted on December 17, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research, Survey Best Practices

Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds.  Regardless of the country we are fielding the survey in, speeding issues are probably the biggest general problem we face when conducting online research.  Read More...

Posted on December 11, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices