Researchers reported last week that traces of arsenic were found in hundreds of beer samples tested in Germany. Nearly 3,000 people answered our mobile poll about their reactions to this news, and whether it may affect their beer consumption. Here’s what they said:

Posted on April 22, 2013, Comments (0)
Category: Mobile Surveys

With mobile-cellular penetration approaching 90 percent of the world’s population, market researchers must adapt to reach the mobile respondent – quickly. This is both an opportunity and a threat. The door is open for the industry to leverage a broad based, quick and affordable data collection platform with many additional Read More...

Posted on March 13, 2013, Comments (0)
Category: Future of Online Research, Mobile Surveys, Research on Research, Survey Best Practices

Did you predict this year’s Oscar winner for Best Picture? How many of the nominated films did you see? Nearly 1,600 people answered our Lightspeed Mobile poll about watching the 2013 Academy Awards show. Here is what they said:    

Posted on February 28, 2013, Comments (0)
Category: Mobile Surveys

Lightspeed Research polled reaction across Britain to David Cameron’s 23 January speech about the country’s membership in the European Union. More than 500 people answered the survey on their mobile phones immediately after the speech’s conclusion.

Posted on February 25, 2013, Comments (0)
Category: Mobile Surveys

Did you tune in to the Super Bowl to watch the game, the commercials, the half-time show or all three? Nearly 1,900 consumer respondents answered our Lightspeed Mobile survey about their plans for Super Bowl Sunday.

Posted on February 7, 2013, Comments (0)
Category: Mobile Surveys

Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it?  We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher.  It may have taken Read More...

Posted on January 24, 2013, Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Survey Best Practices