Profiles
Jon Puleston
VP, Innovation
Jon Puleston is one of the industry’s main thought leaders in the field of survey design methodology. Since the mid-2000s he has been conducting extensive research examining how to design better online surveys, and his groundbreaking work exploring ways of more effectively engaging respondents in online research and the application of gamification to research has resulted in numerous awards.
In 2006 he joined GMI to lead its development of state-of-the-art survey design technology and data capture techniques, and he oversees a team specializing in the development of interactive surveys.
Formerly, Jon was a director of Media Intelligence, a research technology business he founded that was purchased by GMI. Media Intelligence developed the industry’s first interactive survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys.
Previously, Jon directed research for media companies, including outdoor, newspaper and television. He holds a degree in Physics from Bristol University.
Jon is a frequent speaker at market research industry conferences, and serves as a visiting lecturer at Manchester, Bath and Exeter Business Schools.
His recent awards include:
Best Paper, AMSRS 2012
WPP Atticus Award for Research in Practice 2012
Best Paper, ESOMAR Asia Pacific 2012
Award for Innovation in Research Methodology, MRS 2011
Best Methodological Paper, ESOMAR Congress 2011
Great Minds Award for Quality Research, ARF 2011
Finalist, David Winton Award for Research Innovation, MRS 2009
Top 15 Global Market Research Innovators, NewMR 2011
January 24, 2013
5 Reasons You May Need To Update Your Tracker
By Jon Puleston, VP, Innovation, Lightspeed Research
Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it? We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher. It may have taken Read More...
Category: Data Quality, Panel Quality, Panel Retention, Survey Best Practices
Posted on January 24, 2013
December 18, 2012
The Answer Lies in the Question
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of Read More...
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
Posted on December 18, 2012
December 11, 2012
Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds. Regardless of the country we are fielding the survey in, speeding issues are probably the biggest general problem we face when conducting online research. Read More...
Category: Data Quality, Future of Online Research, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
Posted on December 11, 2012
December 3, 2012
Vive la Difference
By Jon Puleston, VP, Innovation, Lightspeed Research
Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies It’s been said that we’re all more alike than we are different. While we’d all do well to keep that in mind, it is also true that there Read More...
Category: Data Quality, Panel Quality, Panel Retention, Research on Research
Posted on December 3, 2012
December 3, 2012
What It Is and What It Is Not: 8 Things Everyone is Asking about Gamification
By Jon Puleston, VP, Innovation, Lightspeed Research
We are approaching the end of a particularly busy year, in which I had the honor of speaking at events on four continents about a topic that now appears to have become part of my identity: Gamification of research. In those sessions and in the GMI booth, I and my Read More...
Category: Data Quality, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
Posted on December 3, 2012
