July 28, 2011
New Report Explores Consumer Attitudes Toward Credit Card Protection ProductsBy Lightspeed Research
The Bureau of Consumer Financial Protection (BCFP) officially opened last week amid lawmakers’ heated debates over its structure and purpose, and many bankers’ concerns that unintended consequences of the new agency will harm consumers. It’s likely that the topic of credit card protection products will be among its early areas of focus. Read More...
Posted on July 28, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
July 20, 2011
Better Than X-Ray VisionBy Lightspeed Research
When the baby Kal-El, after emerging from his crashed space craft, lifted up a car and tossed it from his path we knew he had a lot of potential. At that point, though, we didn’t know just how often he would save the human race from utter annihilation (and if Read More...
Posted on July 20, 2011, Comments (0)
Category: Integrated Data, Research Products
July 7, 2011
Putting the Social into Social CommerceBy Ralph Risk, Marketing Director, EMEA
Last week was an interesting one for social media. MySpace sold for $35 Million. Google announced Google+, which aims to change the way we interact with the web. And in other news, Facebook continued to dominate. From an investment and channel optimization perspective, social media and social commerce are confusing Read More...
Posted on July 7, 2011, Comments (0)
Category: Technology News
June 30, 2011
Adoption of TrueSample: Supporting Industry-Wide Quality StandardsBy Efrain Ribeiro, Chief Operating Officer
Kantar’s announcement that Lightspeed Research will roll out MarketTools® TrueSample® as its quality solution for all U.S. online consumer survey-based research represents both an end and a beginning. It is the end of many months of intensive focus on this decision, but it is also the beginning of Read More...
Posted on June 30, 2011, Comments (0)
Category: Data Quality, Future of Online Research, Industry News, Panel Quality
June 27, 2011
Feasting on Roasted Pig in Hong KongBy Terry Wiley, CEO, Asia Pacific
In Chinese culture, the pig is quite a symbolic character. It represents a host of traits like intelligence, honesty, tolerance, initiative and diligence, as well as strength and vitality. Roasted pig is often served at ceremonial occasions to bring good luck. We had our own roasted pig recently Read More...
Posted on June 27, 2011, Comments (0)
Category: Industry News
June 6, 2011
Lightspeed Engage Helps Brands Connect More Deeply with ConsumersBy Lightspeed Research
Consumers are accustomed to having their opinions heard in social media settings. They expect brands to listen to what they value and to understand what they need. A new tool from Lightspeed Research helps brands listen more closely and understand more deeply than ever before. Lightspeed Engage allows clients Read More...
Posted on June 6, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products