August 17, 2011
Using Incentives to Motivate Panelists Is Easy. Motivating My 2-Year-Old, Now That is a Challenge!By Bertrand Jolibert, Panel Operations Director, Europe
The education system in France is quite demanding, and a rigorous program that requires nightly homework begins in Kindergarten. Parents in France begin to think (and worry) about preparing kids for school not long after they’re born, and my wife and I are no exception. Our 2-year old son Read More...
Posted on August 17, 2011, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
August 12, 2011
Fear is Never a Good MotivationBy Lightspeed Research
I recently read an article on research-live.com by Sally O’Rourke, European MD for Communispace, called Community Safety. I found this article interesting because it brings to light some of the misconceptions about online communities I encounter when talking to marketers. Read More...
Posted on August 12, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
August 4, 2011
New Financial Reform Rules Present Marketing Challenges For BanksBy Greg Flemming, SVP, Financial Services Group
Over the recent past, there have been numerous regulatory changes that limit bank revenue through fee collection and other practices. It should come as no surprise that as certain banking products become less lucrative, banks will look for ways to mitigate the effect of lower revenues by changing the way they market their products and incentivize customers. However, these changes are perceived negatively by consumers and present a marketing challenge for an industry already struggling with an image problem.
Posted on August 4, 2011, Comments (0)
Category: Financial Services Group
July 28, 2011
New Report Explores Consumer Attitudes Toward Credit Card Protection ProductsBy Lightspeed Research
The Bureau of Consumer Financial Protection (BCFP) officially opened last week amid lawmakers’ heated debates over its structure and purpose, and many bankers’ concerns that unintended consequences of the new agency will harm consumers. It’s likely that the topic of credit card protection products will be among its early areas of focus. Read More...
Posted on July 28, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
July 20, 2011
Better Than X-Ray VisionBy Lightspeed Research
When the baby Kal-El, after emerging from his crashed space craft, lifted up a car and tossed it from his path we knew he had a lot of potential. At that point, though, we didn’t know just how often he would save the human race from utter annihilation (and if Read More...
Posted on July 20, 2011, Comments (0)
Category: Integrated Data, Research Products
July 7, 2011
Putting the Social into Social CommerceBy Ralph Risk, Marketing Director, EMEA
Last week was an interesting one for social media. MySpace sold for $35 Million. Google announced Google+, which aims to change the way we interact with the web. And in other news, Facebook continued to dominate. From an investment and channel optimization perspective, social media and social commerce are confusing Read More...
Posted on July 7, 2011, Comments (0)
Category: Technology News