October 11, 2011
A Panel Profiling Passion PlayBy Alfonso Gambino, Panel Profiling Consultant
Harnessing the passion of our panelists is one of our most important jobs as researchers. But nothing sucks the passion out of a survey experience like disqualifying a panelist after a dozen screening questions or sending her a survey about something she cares nothing about. Read More...
Posted on October 11, 2011, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
October 3, 2011
September 26, 2011
We Can Finally End the Blame GameBy Susan Frede, VP, Research
We in the Online Panel Market Research industry have been playing in the Major Leagues of the Blame Game for years. First, we blamed survey respondents for bad behavior. Then we decided it wasn’t always their fault – we determined that the surveys we send them are too long, boring, Read More...
Posted on September 26, 2011, Comments (0)
Category: Data Quality, Survey Best Practices
September 21, 2011
Three Things You Should Know about Online Research CommunitiesBy Lightspeed Research
Recently I was interviewed for an article in Shopper Marketing Magazine about community panel research. The article provided a great overview of the benefits, where the research is headed, and insight and opinions from several industry leaders. The article did a nice job of capturing three key points that I thought would be worth repeating here. Read More...
Posted on September 21, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities
September 13, 2011
Lightspeed Research and GMI: Looking to the FutureBy David Day, President and Global CEO
On my recent flight back to New Jersey, I was thinking about the past few days I spent at GMI’s headquarters in the beautiful city of Bellevue, Washington. Our discussions with GMI’s management team covered a lot of ground, but each topic pointed unmistakably toward the future. Read More...
Posted on September 13, 2011, Comments (0)
Category: Future of Online Research
September 12, 2011
Mobile App Usage Varies Greatly Among Customers of Major Credit Card IssuersBy Lightspeed Research
In anticipation of widespread consumer adoption of mobile banking and payments capabilities, U.S. banks, credit card issuers, and other financial industry stakeholders have been pouring millions of dollars into the development of strategies, technology development, advertising, and even full-blown payments platforms. And while penetration of smartphones among the U.S. Read More...
Posted on September 12, 2011, Comments (0)
Category: Financial Services Group, Mobile Surveys, Technology News