November 18, 2011
Online Panels Live Another DayBy Frank Kelly, Global Director
I was happy to see that the outcome of Wednesday’s poll by research.™ was a landslide in favor of the future of online panels. Certainly from a job security standpoint I breathed a sigh of relief, but I also recognize that respondent sourcing and blending are taking center stage and Read More...
Posted on November 18, 2011, Comments (0)
Category: Data Quality, Panel Quality
November 17, 2011
Consumer Centric Market ResearchBy Seth Ruoss, Chief Marketing Officer
Whether or not we care to admit it, the mobile device has become a growing dependency in our everyday life. Wherever we go… it goes. We use it for personal communication, to research topics, to provide feedback, to pass time on a commute and even to wake us up in Read More...
Posted on November 17, 2011, Comments (0)
Category: Future of Online Research, Mobile Surveys, Survey Best Practices
November 15, 2011
When Do Quarterly Bonus Rewards Work?By Greg Flemming, SVP, Financial Services Group
Over the past two years a significant trend has emerged among the issuers of credit cards: quarterly rewards programs that offer anywhere from double to five times cash back or points for spending in specific retail categories. All of the top card issuers have piloted at least one of these Read More...
Posted on November 15, 2011, Comments (0)
Category: Financial Services Group, Industry News, Research Products
November 7, 2011
5 Tested Online Research TipsBy Susan Frede, VP, Research
Over the years, we’ve conducted numerous research-on-research studies to ensure our online research delivers the highest quality data possible. We visited our archives and unearthed five tips that cover the lifecycle of the online research process. These tips are simple to implement and will greatly improve your ability to get Read More...
Posted on November 7, 2011, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
October 26, 2011
Want to Scare a Lightspeed Research Employee? Try a Snake or an InsectBy Kelly Noguerol, Chief Talent Officer
All Hallows Eve approaches. To distract us from debates of GOP presidential hopefuls, RIM service issues and other things that really scare us, we surveyed our employees around the world about what frightens them most. Here’s what they said: Among employees in the America’s Region, snakes were the scariest, followed Read More...
Posted on October 26, 2011, Comments (0)
Category: Survey Best Practices
October 24, 2011
Rising Tide Floats Our BoatBy Susan Frede, VP, Research
As researchers, we’ve signed on to codes of conduct that guide our practices in order to preserve the professionalism and credibility of our industry. The Marketing Research Association’s Code of Marketing Research Standards, for example, lists the following principles: Conduct research in an honest and ethical manner Instill confidence Read More...
Posted on October 24, 2011, Comments (0)
Category: Research on Research, Survey Best Practices