April 16, 2012
First Rule of Panel Management is Do Unto OthersBy Susan Frede, VP, Research
When it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 26, 2012
Helping ESOMAR Update Its 28 QuestionsBy Efrain Ribeiro, Chief Operating Officer
Over the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
Posted on March 26, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality
March 7, 2012
Respondent ValidationBy Susan Frede, VP, Research
It’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research
March 5, 2012
Highlights of the CASRO Online Research ConferenceBy Susan Frede, VP, Research
I’m flying home from the CASRO Online Research Conference in Las Vegas and wanted to share a few thoughts. The highlight of the event for me and many others was the panel of panelists. Actual panelists from the Las Vegas area came in to share what keeps them engaged as Read More...
Posted on March 5, 2012, Comments (0)
Category: Future of Online Research, Industry News, Integrated Data, Mobile Surveys, Panel Management, Research on Research
February 27, 2012
Get Ready to Roll Up Your SleevesBy Frank Kelly, Global Director
I am eagerly anticipating the 2012 CASRO Online Research Conference getting underway this week in Las Vegas. As part of the conference committee, I am delighted with the agenda we’ve put together for this year’s conference. This event is meant to be a gathering for hard-core research methodologists (a badge Read More...
Posted on February 27, 2012, Comments (0)
Category: Panel Management, Panel Quality, Panel Retention, Survey Best Practices
February 14, 2012
How Romantic Are You?By Kelly Noguerol, Chief Talent Officer
It’s Valentine’s Day and our thoughts turn to romance and those we love. At Lightspeed Research, there’s nothing we love more than a good survey. So we surveyed our employees around the world about how they plan to celebrate their love on this special day. First, we asked our Read More...
Posted on February 14, 2012, Comments (0)
Category: Industry News