September 19, 2012
6 Ways to Improve the Screening ExperienceBy Susan Frede, VP, Research
Survey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...
Posted on September 19, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices
September 14, 2012
Where Do Survey Respondents Come From?By Frank Kelly, Global Director
Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...
Posted on September 14, 2012, Comments (0)
Category: Future of Online Research, Panel Management, Panel Quality
June 19, 2012
Are you selling your idea short?By Susan Frede, VP, Research
In a recent Marketing News article, David Aaker discusses why game changing innovations never see the light of day. He claims that innovations often are killed off because of “gloomy-picture bias created by decision makers that are motivated to be risk-sensitive.” In his article, he provides seven reasons for Read More...
Posted on June 19, 2012, Comments (0)
Category: Data Quality, Survey Best Practices
June 4, 2012
Is your sample size sufficient?By Susan Frede, VP, Research
Unfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
May 8, 2012
To Flash or Not to Flash?By Susan Frede, VP, Research
Now that I have made Shakespeare turn over in his grave and have your attention… With technology comes challenges and changes. According to Pew Research Center, as of January 2012, 19 percent of U.S. adults age 18+ own a tablet computer, and as of February 2012, 46 percent own a Read More...
Posted on May 8, 2012, Comments (0)
Category: Survey Best Practices
April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey ResultsBy Chris Stevens, Chief Research Officer
It’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012, Comments (0)
Category: Panel Management, Panel Quality