June 4, 2012
Is your sample size sufficient?By Susan Frede, VP, Research
Unfortunately, researchers often forget statistical best practices when it comes to sample size. With smaller sample sizes there is more variability in the data and a single respondent can have a large impact on the results. In addition, with smaller sample sizes smaller differences may be missed. All of Read More...
Posted on June 4, 2012, Comments (0)
Category: Data Quality, Research on Research, Survey Best Practices
May 8, 2012
To Flash or Not to Flash?By Susan Frede, VP, Research
Now that I have made Shakespeare turn over in his grave and have your attention… With technology comes challenges and changes. According to Pew Research Center, as of January 2012, 19 percent of U.S. adults age 18+ own a tablet computer, and as of February 2012, 46 percent own a Read More...
Posted on May 8, 2012, Comments (0)
Category: Survey Best Practices
April 23, 2012
Reality Show: Ensuring the Authenticity of Survey Respondents and Survey ResultsBy Chris Stevens, Chief Research Officer
It’s an indisputable fact that our clients’ business decisions can only be as good as the survey respondents on which their research data is based. Hence, our strategic commitment to embracing industry standards and employing leading data quality programmes. Overall, we have a multi-level approach to respondent quality. Our proprietary Read More...
Posted on April 23, 2012, Comments (0)
Category: Panel Management, Panel Quality
April 16, 2012
First Rule of Panel Management is Do Unto OthersBy Susan Frede, VP, Research
When it comes to panel management and survey design the golden rule is key: do unto others as you would have others do unto you. As researchers we frequently ask panelists to do things that we would never dream of doing if in their shoes. An important part of panel Read More...
Posted on April 16, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Research on Research, Survey Best Practices
March 26, 2012
Helping ESOMAR Update Its 28 QuestionsBy Efrain Ribeiro, Chief Operating Officer
Over the past couple of months, I’ve had the pleasure of being part of a team working to update the ESOMAR 28 Questions to Help Research Buyers of Online Sample. This list of questions, which ESOMAR first made available in 2005, helps research buyers to become familiar with the Read More...
Posted on March 26, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality
March 7, 2012
Respondent ValidationBy Susan Frede, VP, Research
It’s important to take another look at respondent validation because marketing research clients are becoming increasingly strategic in their focus. A strategic focus requires more than data from discrete studies. It requires knowledge synthesis whereby data and findings from multiple studies and sources are combined. When taking this approach, using Read More...
Posted on March 7, 2012, Comments (0)
Category: Data Quality, Panel Quality, Research on Research