Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies It’s been said that we’re all more alike than we are different.  While we’d all do well to keep that in mind, it is also true that there Read More...

Posted on December 3, 2012, Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Research on Research

Researchers have a lot to think about when conducting multi-country studies.  Over the past few years, as clients increasingly have taken advantage of global panels to conduct research across international markets, there has been no shortage of studies on the many factors that influence the accuracy of data gathered internationally.  Read More...

Posted on December 3, 2012, Comments (0)
Category: Data Quality, Future of Online Research, Panel Quality, Panel Retention, Research on Research, Survey Best Practices

We are approaching the end of a particularly busy year, in which I had the honor of speaking at events on four continents about a topic that now appears to have become part of my identity: Gamification of research. In those sessions and in the GMI booth, I and my Read More...

Posted on December 3, 2012, Comments (0)
Category: Data Quality, Panel Quality, Panel Retention, Research on Research, Survey Best Practices

Survey respondents don’t understand why they are sent to surveys and then told they don’t quality. They become especially upset when they answer a long series of questions only to be eliminated. When respondents are disqualified repeatedly they become discouraged, unengaged, and eventually drop off the panel. Keeping respondents Read More...

Posted on September 19, 2012, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Panel Retention, Survey Best Practices

Recruiting online survey respondents has changed a lot over the past 10 years.  Rising demand, along with the growth of social media, large web publishers and advertising networks have transformed what was a local, country-specific endeavor into a global business enterprise. Today there are a number of sources for Read More...

Posted on September 14, 2012, Comments (0)
Category: Future of Online Research, Panel Management, Panel Quality

In a recent Marketing News article, David Aaker discusses why game changing innovations never see the light of day.  He claims that innovations often are killed off because of “gloomy-picture bias created by decision makers that are motivated to be risk-sensitive.”  In his article, he provides seven reasons for Read More...

Posted on June 19, 2012, Comments (0)
Category: Data Quality, Survey Best Practices