In a recent MrWeb article, Lightspeed Research President and Global CEO David Day said that we’re competing for people’s online time and offered “surveytainment” as an approach to consider when recruiting and retaining survey respondents. That got me thinking about what I’d consider to be relevant entertainment in that Read More...

Posted on April 7, 2011, Comments (0)
Category: Future of Online Research, Panel Retention

As the market research industry evolves, it’s no longer good enough to provide stand alone informative data sets and longitudinal benchmarking to marquis clients who have gone through several vendor reviews and expense line analyses. We must provide well-rounded sets of information that directly address a client’s burning questions Read More...

Posted on April 5, 2011, Comments (0)
Category: Future of Online Research, Integrated Data, Research Products

I was out shopping recently and I passed the window display of an electronics store. A particular piece of audio equipment caught my eye, so I went inside to inquire about it. The store owner was friendly and helpful, clearly proud of that particular home cinema system and eager Read More...

Posted on March 29, 2011, Comments (0)
Category: Panel Quality, Research on Research, Survey Best Practices

I am delighted to extend my congratulations to our VP of Research, Susan Frede, who on March 23 was presented a Great Mind Award by the Advertising Research Foundation (ARF). The ARF created this honor in 2006 to recognize and celebrate individuals who contribute to the excellence and advancement Read More...

Posted on March 22, 2011, Comments (2)
Category: Industry News

lis•ten [lis-uh n] v. to hear with intention. We listen for a living. Our company’s been listening to consumer opinions since our first online survey was launched in 1996. Since then the world has changed a lot, and so has our company. Now, we’re listening to over 3 million Read More...

Posted on March 15, 2011, Comments (1)
Category: Future of Online Research