May 3, 2011
Do Not Let Speed be an Enemy of Quality in Online Market ResearchBy Susan Frede, VP, Research
No market researcher would dispute that one of the biggest benefits of online panels is the speed of data collection. Researchers can quickly launch online surveys over several hours or multiple days, testing any number of ideas within a finely-tuned demographic. This nearly instantaneous access to consumer insights gives businesses Read More...
Posted on May 3, 2011, Comments (0)
Category: Data Quality, Research on Research
April 21, 2011
Quality Research is Not (and Never Was) a CommodityBy David Day, President and Global CEO
Looking over the Spring 2011 GreenBook Research Industry Trends Report, which came out yesterday, I noted that, despite the myriad industry initiatives focused on the issue of online panel data quality over the past dozen years, this was still the top issue of concern cited by the survey respondents. This Read More...
Posted on April 21, 2011, Comments (0)
Category: Data Quality, Panel Quality
April 18, 2011
Survey Design: Make Sure It Passes the Twitter TestBy Lightspeed Research
When designing survey questionnaires, we market researchers must constantly remind ourselves to “walk a mile in the respondent’s shoes” – that is, think about how our questions will be viewed and answered by survey respondents. Over the years, we’ve edited down numerous survey questions that overexplain a straightforward concept. To Read More...
Posted on April 18, 2011, Comments (1)
Category: Panel Quality, Panel Retention, Survey Best Practices
April 7, 2011
Market Research: Put on Your Game FaceBy Joe Giacobbe, SVP, Radius Recruitment
In a recent MrWeb article, Lightspeed Research President and Global CEO David Day said that we’re competing for people’s online time and offered “surveytainment” as an approach to consider when recruiting and retaining survey respondents. That got me thinking about what I’d consider to be relevant entertainment in that Read More...
Posted on April 7, 2011, Comments (0)
Category: Future of Online Research, Panel Retention
April 5, 2011
Truly Integrated Data Can Answer the Burning QuestionsBy Seth Ruoss, Chief Marketing Officer
As the market research industry evolves, it’s no longer good enough to provide stand alone informative data sets and longitudinal benchmarking to marquis clients who have gone through several vendor reviews and expense line analyses. We must provide well-rounded sets of information that directly address a client’s burning questions Read More...
Posted on April 5, 2011, Comments (0)
Category: Future of Online Research, Integrated Data, Research Products
March 29, 2011
Sound Advice: Revamp Questionnaires to Improve Response RatesBy Lightspeed Research
I was out shopping recently and I passed the window display of an electronics store. A particular piece of audio equipment caught my eye, so I went inside to inquire about it. The store owner was friendly and helpful, clearly proud of that particular home cinema system and eager Read More...
Posted on March 29, 2011, Comments (0)
Category: Panel Quality, Research on Research, Survey Best Practices