May 31, 2011
Do Not Be Intimidated, Get IntegratedBy Lightspeed Research
At last count there were almost 40 million blogs hosted on WordPress and Tumblr, Twitter’s running at over 100 million tweets per day, and somewhere around 200 million people log in to Facebook each day. These numbers alone are staggering, but when you think about the diversity and range of Read More...
Posted on May 31, 2011, Comments (0)
Category: Custom Panels, Integrated Data, Research Communities, Research Products
May 25, 2011
Going the Extra MileBy Tara Jethwani, VP, Client Operations, AMS
My job is to oversee Client Operations, which is Lightspeed Research’s largest team in The Americas region. In many ways, I view my job as both a big challenge and a great privilege. A challenge for the more obvious reasons: ensuring that my team delivers exceptional service Read More...
Posted on May 25, 2011, Comments (0)
Category: Future of Online Research
May 12, 2011
Global Studies: Pay Attention to ScalesBy Susan Frede, VP, Research
I read an insightful article in Quirk’s Marketing Research Review that focused on the challenges researchers face when conducting global studies. Titled, Are Global Scales as Easy as 1-2-3 or A-B-C, Survey Sampling International’s Kristin Cavallaro examined the findings from her seven-country study that tested two versions of a Read More...
Posted on May 12, 2011, Comments (0)
Category: Data Quality, Survey Best Practices
May 3, 2011
Do Not Let Speed be an Enemy of Quality in Online Market ResearchBy Susan Frede, VP, Research
No market researcher would dispute that one of the biggest benefits of online panels is the speed of data collection. Researchers can quickly launch online surveys over several hours or multiple days, testing any number of ideas within a finely-tuned demographic. This nearly instantaneous access to consumer insights gives businesses Read More...
Posted on May 3, 2011, Comments (0)
Category: Data Quality, Research on Research
April 21, 2011
Quality Research is Not (and Never Was) a CommodityBy David Day, President and Global CEO
Looking over the Spring 2011 GreenBook Research Industry Trends Report, which came out yesterday, I noted that, despite the myriad industry initiatives focused on the issue of online panel data quality over the past dozen years, this was still the top issue of concern cited by the survey respondents. This Read More...
Posted on April 21, 2011, Comments (0)
Category: Data Quality, Panel Quality
April 18, 2011
Survey Design: Make Sure It Passes the Twitter TestBy Lightspeed Research
When designing survey questionnaires, we market researchers must constantly remind ourselves to “walk a mile in the respondent’s shoes” – that is, think about how our questions will be viewed and answered by survey respondents. Over the years, we’ve edited down numerous survey questions that overexplain a straightforward concept. To Read More...
Posted on April 18, 2011, Comments (1)
Category: Panel Quality, Panel Retention, Survey Best Practices