August 7, 2013
Proclivity Toward RepresentivityBy Susan Frede, VP, Research
With all the talk about how market research is changing radically, it’s somewhat comforting when age-old debates come up again and again. Like the topic of representivity. Every so often I see a blog or infographic claiming that a particular panel is representative of the Census. This Read More...
Posted on August 7, 2013, Comments (0)
Category: Data Quality, Panel Management, Panel Quality, Research on Research, Survey Best Practices